About Realeyes

Realeyes utilises advanced facial recognition algorithms to verify participants' identities during surveys. By confirming the respondent's presence and engagement in real time, the system significantly reduces fraudulent responses and improves data reliability. This groundbreaking approach not only elevates the integrity of survey data but also streamlines the process, making it more efficient for researchers and organisations.

Why Realeyes Stands Out

• Innovation: Realeyes integrates state-of-the-art facial recognition technology with survey platforms, offering a novel solution to a long-standing problem.

• Impact: The technology has the potential to revolutionise the survey industry by ensuring higher data quality and reliability.

• Efficiency: Real-time verification reduces the need for extensive post-survey data cleaning, saving time and resources.

Te Tony Cowling Foundation recognises Realeyes for its significant contribution to the field and looks forward to seeing its continued impact on improving survey methodologies.

The Market Research Industry Innovation Award, 2024

The TCF Industry Innovation Award celebrates work that has the potential to expand the boundaries of current market research practice. We welcomed ideas and applications that demonstrated innovation in:

• 𝗗𝗮𝘁𝗮 – quality improvements, and application of multiple data sources

• 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 – contribution of operational teams and techniques

• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 – meaningful change demonstrated because of the research innovation

This year’s winner will not only be featured on the Tony Cowling Foundation platforms, but they will also receive $5000 of prize money and attend the ESOMAR event in Athens, Greece on 8-11 September. The deadline for submissions is 17 May, 2024.

Previous years' winners

2023 - Meet Voice of Ukraine - Read more about the 2023 winner, Verian's Voice of Ukraine

2022 - Dalberg Research - Learn more about the 2022 winner on their website