You probably know the name, Taylor Nelson Sofres or TNS as it became widely known. You may have heard of Tony Cowling who was the driving force behind TNS and made it into a major global research agency. When Tony died, we wanted to continue to promote his values of Innovation, Internationalism and Inclusion and so we formed the Tony Cowling Foundation and created the Tony Cowling Innovation Award.
The award has been running now for three years and in that time, it has attracted entries from countries around the world.
The benefits of innovation within the market research sector are widely agreed:
Creating new revenue streams
Driving process improvement, efficiency and therefore cost-saving
Enhancing brand reputation for agencies and clients
Driving employee engagement
Beyond the benefits to individual companies, innovation is vital to the insight sector for our future economic success as we face competitive challenges
from management consultants and tech companies.
What’s the next step?
Sharing your innovation achievements. Just submitting an entry signals to clients and colleagues your commitment to the future. Winning delivers plaudits
and publicity. For more inspiration take a look at past winners and their ideas and share them with your colleagues, click here.
To help your decision, TCF sponsorship means that you can enter the awards without the usual entry fee.