2023 in Review

Welcome to this edition of The Tony Cowling Foundation's newsletter, your window into our journey and achievements. This edition marks a special milestone as we reflect on a year filled with progress, innovation, and community.

Celebrating a Year of Impact and Legacy

2023 has been an excellent year for The Tony Cowling Foundation. Formed by a dedicated group of Tony's friends and former colleagues, the Foundation strives to continue his influence in the market research industry. Our mission is rooted in nurturing innovation through three key pillars: Research, Education, and Awards.

Key Partnerships and Initiatives

We're thrilled to highlight our continuing collaborations with the University of Cambridge Judge Business School and ESOMAR. These partnerships have been pivotal in advancing our goals and have led to the initiation of several impactful projects that embody our commitment to innovation and excellence. You can read all about our research initiatives here.

Verian's Voice of Ukraine Won the 2023 TCF Industry Innovation Award

Verian's Voice of Ukraine was awarded the 2023 Tony Cowling Foundation Industry Innovation Award, in collaboration with ESOMAR. This pioneering research programme has illuminated the voices, needs and aspirations of displaced Ukrainians, primarily women, providing crucial insights for policymakers. Our panel was truly impressed by the potential of this quality research to give voice to overlooked populations, and to provide a framework to better understand the human stories behind the stark migration figures. In a world where the UN estimates 108 million people are currently forcibly displaced, the capacity of our industry to reach out and inform policymakers is paramount.

Read more about this important work here.

The Tony Cowling Foundation’s Inaugural Annual Event

The Foundation was thrilled to host its first ever annual event last month. Held on 16 November, at the prestigious Institute of Directors in London, the team welcomed almost 60 members of the Tony Cowling Foundation community for a night of in person connection, discussion and celebration.

Read more about the event and explore the photo gallery from the evening here.

Our Latest Fundraising Campaign

There is, of course, much to be done as we prepare to kick off 2024 and make it the best year for the Foundation so far. We have officially launched our latest fundraising campaign, as we try to reach our target of £40,000. We at the Tony Cowling Foundation are immensely grateful for all donations and support received over the past two years, and your continued support is vital as we embark on this journey to make a lasting difference over the next 12 months.

And finally, we’d like to close this newsletter by wishing you the very best for 2024.

Interested in learning more about the Foundation and its work? Visit our info pages where you can also support our activities with a donation or you can donate directly below

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